Approximate time to complete: 3.5 hours.
Learning objectives:
After completing this lesson you will be able to:
- Apply best practices in principled negotiation when planning and conducting complex negotiations with library vendors, including modifying behavior in response to vendor behavior.
- Implement strategies to improve negotiation outcomes when coming from a place of little power.
Table of Contents:
- Watch, Listen, or Read
- Introduction to Negotiation Planning
- Playing the Game
- Understanding BATNA in Vendor Negotiations
- Check Your Understanding Quiz
- Review: Application within Libraries
- Making the first offer with a new pricing model
- The Reset No
- Do: Framing Language Exercise
- Do: Aces Case Study
- Helpful Tools & Readings
- Group Activities & Discussion
WATCH, LISTEN, OR READ:
Review the following video content in order, since the content builds. Videos are provided through YouTube. The notes in the PowerPoint slides correspond with the transcript of the videos.
- Introduction to Negotiation Planning (7:52) (PowerPoint with Notes)
- Playing the Game (25:00) (PowerPoint with Notes)
- Understanding BATNA in Vendor Negotiations (10:52) (PowerPoint with Notes)
Check Your Understanding Quiz
Take this short quiz to check your understanding of ideas presented in the videos. Feel free to go back and review the videos or transcripts as needed.
REVIEW: Application within Academic Libraries
Making the first offer with a new pricing model:
- Virginia’s Academic Library Consortium: Sustainable Pricing
- Under the findings/outcomes you will find:
- Viva Model for Publisher Contracts provides a brief overview of their new acquisitions model.
- The Wiley Agreement provides an example in practice of what they can accomplish.
- Article and presentation that discussed their process for providing context and real world application.
- Under the findings/outcomes you will find:
The Reset No:
- The University of California / Elsevier Negotiation
DO: Framing Language Exercise
The link to this Framing Language Exercise goes to the .docx file for this individual exercise. However, this exercise can also be found in the Foundations Workbook (docx download, PDF download).
DO: ACES Case Study
Remember, the best way to get better at negotiating is to practice it often!
Practicing negotiations is useful for trying different strategies and improving feelings of self-efficacy which results in better outcomes in future negotiations. Pair up with someone to practice this negotiation. If you are a self-learner and need help finding someone to practice negotiating with, we suggest you join our Discord community. We have created a channel: practice-partners where you can place a “personal ad” to find someone to practice this negotiation with. Another option is to ask one of your work colleagues to practice with you.
Practice partners decide which side of the case they are each preparing: either the library side or the vendor side of this case study. Only review the materials relevant to which side you decide to negotiate. Part of the work of negotiations is to uncover the missing information the other side has. This activity should not take longer than 1 hour to prepare. Use only the information provided in the case study.
You should not need more than 30 minutes to negotiate unless you wish to spend longer debriefing afterwards.
After you complete your negotiation be sure to journal about the experience.
- Opening Offer and Counteroffer
- What is your BATNA? Is your BATNA strong or weak? Explain why.
- What concessions did you offer and when? How did the other party react to potential concessions offered by you?
- What concessions did the other party make and when? How did you react to offered concessions?
- Did you come to an agreement? If so, what was the agreement? If not, what were the sticking points?
- What went well?
- What would you do differently?
- Did anything happen that surprised you?
- How did you feel about the experience?
Helpful Tools & Readings
Group Activities & Discussion
If the curriculum is being completed by a group these activities can help the group learn together. (docx download) (pdf download)