5.1 Marketing & Launch Plans
Solomon, pp. 145 – 156
Stranack (2008), pp. 42 – 48
http://pkp.sfu.ca/files/AfricaNewJournal.pdf
Sutton, Section 3.4
http://www.doaj.org/bpguide/launch/#3-4-market-launch
Sutton, Section 4.5.1,
http://www.doaj.org/bpguide/publish/#4-5-1-market-journal
5.2 Preparing a SWOT Analysis
Sutton 1.6,
http://www.doaj.org/bpguide/plan/#1-6-conduct-swot-analysis
Velterop, pp. 25 – 26.
